This weekend I not only enjoyed a great deal of sun, fun, friends and family, I also did a lot of thinking about how I want to package my note cards. I love wonderful packaging and want to create something very fun - and economical - for my stationery line.
I think that great packaging communicates the care that has gone into a product and also creates a sense of excitement for the recipient. When selecting a gift for someone,I am always drawn to interesting product packaging - it is sometimes a gift in itself!
I also love when I receive a package in the mail that has been carefully wrapped with beautiful tissue and sealed with lovely labels, or an unexpected little surprise has been included with my order. This is exactly the feeling that I want my customers to have as they open a package from me. It should be all about the experience from the minute someone receives their package! And, hopefully they will think of me next time they want to make a purchase.
This phase of my creative business is such fun as I experiment with different ideas and try to keep it within my teeny tiny budget. I want it to be fun and an extension of the product and be environmentally friendly; something that can be reused again would be nice. I will be sure to share the results once the final decision has been made. In the meantime enjoy the wonderful packaging examples from: Lovely Package
