According to all marketing experts when creating a brand it is important to use an image that will reflect the company's personality. As I build my business, I want to make sure I have an image that will be true to who I am and true to my business - easier said than done - right?
The purpose behind my company is to create designs and stationery that are beautiful, fun, colorful, fashionable and modern. I want to keep alive the tradition of the hand written note and celebrate life's beautiful moments - I know that I'm not alone in my love of beautiful paper, packaging and celebration!
So, now that brings me to my brand. Below is my first business card design, while I do love this girl, I don't feel it exactly reflects who I am - I certainly don't have flowers floating around my head or butterflies following me, and only on occasion will I tilt my head to the side and smile ever so sweetly. However, I do love her houndstooth dress and flower brooch! I'm sure I will find a place for her, but not on my business card.
Now on to my swanky little party girl. While I do love, love, love this girl I don't really stand around sipping cosmos in a little black dress while wearing fabulous mules with little poofs on the toes - well maybe on the occasional girls night - a little too Carrie Bradshaw for my brand.
So, I guess it is no to her.
Now, about six months ago when I started my blog I decided to use the girl below because I think she is so darn cute and fun. I Love her bouncy hair (no I don't have great bouncy hair) love her fabulous sunglasses, her cute little outfit and the fact that she cares about the environment (note flowers;) but most of all, I love how she walks with purpose while wearing cute shoes!
Ah ha!
She is the one!!!
Since I love the houndstooth pattern that I created in the first image, I want to incorporate that in my business card as well. The result is a two-sided card - the image below is a bit small and light, but I think you can get the idea.
Well, there you have it decision 1 out of 100,000 made and one step closer to finishing my business plan - what do you think?
